The PPC Consultant™
102 Adwords Campaigns Selling 67 Products/Services Since 2004
 Greg Gibson
 The PPC Consultant™
 
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"The 6 Signs That Your Google Adwords
Campaign Is Underachieving"

By Greg Gibson, The PPC Consultant™

Quick...how many marketing strategies can you name to flood your business with thousands of fresh dollars starting in just 15 minutes? It's a fact, the most realistic strategy is Google Adwords.

But let's face it, most marketers feel overwhelmed trying to profit from Adwords. For example, how do you know if you've got the right keywords? Should you bid higher? Which ad copy will get the most clicks? And, how do you screen-out unqualified tire-kickers from clicking on your ads and running-up your credit card bill?

Is there any way you can know if your campaign is optimized or underachieving? Simply put, the numbers don't lie. At least 6 obvious numerical signs exist revealing your Adwords campaign's optimization. So, try diagnosing your level of optimization by asking yourself, "Does my campaign have any of these 6 signs of low-optimization?"

6 Signs of Google Adwords Campaigns With
Low-Optimization vs. High-Optimization

Low-Optimization Adwords Campaigns High-Optimization Adwords Campaigns
1. How long did it take to program, test, and optimize your campaign? A few hours ~25-35+ hours
2. How many keywords do you have? Dozens of keywords Hundreds-thousands of keywords
3. How many negative keywords do you have? A few negative keywords Dozens of negative keywords
4. How many Ad Groups do you have? A few Ad Groups ~25-100+ Ad Groups
5. When your keywords are searched, how many display highlighted in bold in the headlines? Less than half of the keywords Most of the keywords
6. How many test ads do you have? A few test ads ~100+ test ads

Those 6 signs are the standards developed from years of experience writing Google Adwords campaigns. However, would you believe that less than only 5% of campaigns measure-up? Most Adwords marketers are leaving bags of money on the table.

7 Reasons to Consider Teaming-Up
With a Top Google Adwords Consultant

Does your campaign fall short of any of those 6 benchmarks above? If so, consider teaming-up with a top Google Adwords Consultant. An experienced consultant can help you...

1. Get on the 1st page of Google for hundreds of keywords.

2. Move-up higher on Google's 1st page without increasing your bid.

3. Breakthrough your clickthrough rate barrier by writing more persuasive ad copy.

4. Screen-out unqualified tire-kickers from exhausting your budget, by triple-teaming them with 3 qualifiers.

5. Boost your clickthrough rate ~30% by adding 2 characters to your headline. (Discovered by The PPC Consultant™)

6. Improve your clickthrough rate ~30% with a Display URL strategy.

7. Increase your clickthrough rate ~10-15% with another Display URL secret.

Still wondering if a Google Adwords consultant is really worth it? Then, ask yourself this question...Have you ever written Adwords ads that sold millions of dollars? If not, then consider adding a top Google Adwords consultant to your team: Contact

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"The go to guy for running PPC campaigns is Greg Gibson. I haven't worked with him personally, but I know several people who are pleased with his work." Howie Jacobson, Google Adwords Trainer
© Copyright 2005 Greg Gibson, The PPC Consultant™. All rights reserved.

Adwords Clients' Results:

"Reduced Spending by 70%"

"Greg helped us completely revamp our Adwords campaign in a more structured, scalable form. He was able to successfully reduce overall spending by approximately 70% while maintaining the vast majority of productive clicks. In addition, Greg was thorough in his explanations of his methods and asked relevant questions on a daily basis to significantly optimize our campaign." Michael Epstein, eDimensional.com

"A 10-Fold Improvement"

"Specifically he accomplished for me in one month, what I couldn't accomplish for myself in 6 months. After 6 months of working with adwords I got it to the point that I could get about 600 visitors a day at a cost that was prohibitive to my budget. And to do that I had to use the dubious quality keyword, "Free." The cost I was paying was so high relative to the quality that I couldn't continue the campaign profitably.

In one month he transformed it to the point that I get well over 1,500 highly qualified (no freebie seekers) visitors a day and for about 1/3rd the cost. It's at least a 10 fold cost/ performance improvement in the campaign effectiveness. And understand this, prior to working with Greg I thought I was pretty knowledgeable already, as I was getting more effective traffic than anyone I knew.

His work is stellar, his responsiveness excellent, and his ethics phenomenal. Another great thing about his work is that he did it entirely on a fixed price one month engagement. And his prices were, to me, amazing...I don't think anyone in the US can touch his rates.

He has his craft down to a science such that he can do the optimization very rapidly. In my case it involved optimizing over 100 keyword searches. In addition he finished with a session explaining to me how to easily manage the system myself from this point forward.

Not only am I very happy with his work myself, but I'm currently working with another highly respected consultant... and he also was highly impressed with Greg's work. He told me that it was the best he had ever seen.

(2nd email below...)

I am incredibly psyched that you got that high a content click on a qualified, fully disclosed ad like that. You can look in the past and see that you are doing very well. I occassionally did better with wasted ads for Free stuff, but for a qualifed ad that is truly amazing (to me, anyway.) This is going very well, Greg, definitely exceeding my expectations for this early in your efforts...BTW, congrats on a $0.06 CPC with a high volume. That is amazing, especially considering that there is a $37 price exclusion in the ad.

BTW, don't be suprised to be getting referrals from David in the future. He's incredibly impressed with your work...In addition I just cc'd you in a referral. I didn't specifically mention your rates as they are amazingly low for consultants in the Boston area. Also do I have your permission to refer you to others? You do phenomenal work." Tony Reno, ExplosiveFitness.com

"Raves About You"

"My guy in Cape Cod raves about it and you." Scott Tucker, MortgageMarketingGenius.com

"Created 87 Ad Groups"

"Greg did an excellent job of analyzing and creating ad campaigns for more keywords than I ever imagined. When I first agreed to use his services I assumed that he would cover 5 or 6 areas that pertain to my business. To my surprise, he created ad groups for 87 different categories and then maximized each one to get the highest click through rates. The value of his analysis goes far beyond his modest fee. Thanks for everything." Sam Fishbein, Kacey Fine Furniture, Kacey.com

"No Leads From Another Adwords Pro"

"I spent over $200 on the mortgage campaign (from another co.) and have not received one lead from it...fortunately your campaign kicks butt at getting visitors." Jason Snyder